With fall sales there is a sense of urgency and excitement that gets customers running to buy. This is brought about by the fact that it’s during this time that most brands are launching new products; especially automotives. Dealerships will be looking to sell off the old stock in anticipation of stocking the ‘new’ models. If you are not careful with your spending, then you may end up buying at inflated prices. With that in mind, here is how to save money when buying a car during fall sales events.
Buy During the Last Days of the Sale
As earlier mentioned these events are very exciting and are usually well advertised. This leads many people to rush to buy during the beginning of the sale. This is usually a big mistake since prices are usually high at this time.
To meet set targets and earn commissions, salespersons will be looking to sell at high prices through out the duration of the sale. However, as time goes by and these targets are not met, desperation creeps in and they will do anything to move the stock. This is usually during the end of the sale and prices will be slashed considerable; make your move then!
Pro tip: Show up a few hours before the dealer ship closes. At this time the employees are tired and ready to go home; they will be more willing to cut you a good deal just to make that extra bonus and be on their way.
Keep Off the Extras
Fall sales events are some of the occasions that businesses collaborate to maximize sales. Dealerships will work with motor vehicle shops to do paint jobs, install new leather and generally improve some of the cars. As a sales tactic, these ‘pimped’ rides will go for far much than the others and will be pushed harder to customers.
What the salesperson won’t divulge is that, if you buy a plain car and have it upgraded by your own mechanic it might cost you less in the end. You should also scrutinize any extra incentives like warranties that may be appealing on the spot but can be hard to cash on later.
Be Informed About your Choice
Before you walk into sales event you should first be well informed about the car that you want. Dealers are good at reading customers and they will tell an ignorant buyer the moment you start speaking. Once they mark you as such, they will push the non-selling models your way. This could be the pricey or faulty cars.
They will counter your offers with misleading salesy talk making you buy what you never intended in the first place. Do your due diligence and research on all the aspects of the car that you really want; find out the make, model, fuel and seating capacity, mileage, age and so on.
If the dealership has listed the vehicles on their website, go through the prices and compare with other dealerships. It will also be advisable for a first time owner to seek the company of a knowledgeable person, someone who knows how to haggle prices and one who won’t be sidelined by selling gimmicks.
Play the Waiting Game
What if you have done all the above and the price won’t go down?
In such a case you should consider walking away. This may seem like a bad idea but it could work in your favor; reason being that, if the event ends with most of the lot remaining un-sold, then the dealer may be hard pressed to sell the cars. To do this they usually start by calling those who showed up but never bought. Their offer by then will most likely be much lower or within your original bargain.
Buying a car during fall sales events could save you money as opposed to any other time of the year. However to get the best out of this sales, you need to buy later in the period, avoid buying cars with extra features and last but not least, up your negotiating power by researching on all that goes in to buying a car. If none of this works then, consider waiting for the event to end and try your luck again or wait to be called by the dealer.
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